CEO- Aaliyah A, His Favorite Trapper

Aaliyah Nelson A. (B.K.A His Favorite Trapper) wife /mom/ designer. She started Boss Behavior Clothing in 2013. Aaliyah was born in Miami but raised in Atlanta, GA. Aaliyah has always been outgoing and self motivated. Growing up in a single parent household, Aaliyah was determined to beat the odds. She was always fascinated by the world of fashion. Her mother was always well dressed,stylish and very confident. Watching her not only sparked my passion for fashion but also instilled in me a sense of pride and self-expression.

As she grew older, her love for fashion only deepened. She began to notice, however, that the fashion industry lacked representation and inclusivity. She said ” I rarely saw women who looked like me - African American, stylish and confident - featured in fashion campaigns or runway shows”. That realization fueled her determination to create a fashion brand that celebrates diversity, inclusivity, and individuality.

Today, as a wife, mother, and entrepreneur, She is proud to introduce Boss Behavior Clothing, a streetwear brand that embodies her values and passion for fashion. The mission is to create clothing that inspires confidence, self-expression, and community empowerment.

With Boss Behavior Clothing ,She aim to fill the gap in the fashion industry by providing high-quality, affordable, and inclusive clothing that reflects the diversity of the community.

However…..On the road to success, she has faced many challenges . She was forced to fight for trademark rights against on one the biggest names in the fashion industry. After she won the case, Aaliyah knew God had put this calling on her life to to dress and impact others (hint: His Favorite Trapper).  Aaliyah is focused on creating generational wealth for her and her family. She developed the movement His Favorite Trapper shadowing Boss Behavior to provide resources and host events for young entrepreneurs to have an avenue to sell their products/services.

   Aaliyah has a B.A degree in business and works really hard on her dream. She enjoys swimming, laughing, shopping and dressing up.  “When I started my clothing line , I wanted to have a clothing line that everyone could wear so I named it Boss Behavior Clothing. I can be a tom boy at times so I wanted to create a clothing line that was fun and stylish for the entire family” said Aaliyah. Founded in 2012, Aaliyah is still going and getting sales from all over the world. She is still learning and growing. She is always giving back to the youth and her community. She hope to keep inspiring other people like herself .She loves the smile on people face when they are wearing Boss Behavior Clothing.

“I vow to never give up” - Aaliyah, His Favorite Trapper